Refreshers

Shades of summer:---

💖 Pink Drink

💞 Dragon Drink

❤️ Strawberry Acai Starbucks Refreshers

💕 Mango Dragonfruit Starbucks Refreshers

I’m going to pick an ad from Starbucks to debunk it. I picked coffee for this topic because coffee 

is really common for college students, and I want to know more about coffee as I drink lots of coffee every day.

Here is a picture of the ad that I picked.I chose this specific ad because the words of it is very intriguing, 

the ad itself claims that Starbucks makes the best coffee, very arrogant yet it grabbed my attention. The reason why 

I picked this ad from Starbucks because Starbucks is one of the biggest coffee chains in the world to get there they had very good marketing tactics and advertisements. As a result, I want to see the use of their ads to see how they manipulate their consumers into buying their coffee. Founded in 1971 by Zev Siegl, Gordon Bowker, and Jerry Baldwin Starbucks has its shops in over 70 countries.

 Starbucks ' revenue hit ~21 billion (2016) and the company is offering over 300,000 jobs across all its stores.

Starbucks’ history :

“I just feel proud when I’m dancing the hula, because not only are you sharing a story about your culture,

 you’re sharing the knowledge and values that your teacher has taught you."⁣

-Chanel, store manager in Oahu⁣

⁣"I rediscover who I am by learning about my family history, remembering when I 

helped mom make fried puri’s in the kitchen,

 and giving my children the opportunity to experience India for themselves."⁣

-Sumi, senior vice president in Chicago ⁣

⁣"I went by the name Isabelle for a while, 

but ultimately realized it wasn't my identity and I wasn't honoring my heritage.

 Now I go by my Chinese name with pride." ⁣

- Chang, senior sourcing analyst in Seattle⁣

⁣

To read their stories and perspectives 

CEO: Kevin Johnson (Apr 3, 2017–)

Founded: March 31, 1971

Headquarters: Seattle, Washington, United States

Number of locations: 28,218 (2018)